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Addressing unwarranted and harmful internet reviews

When it comes to researching a company's products, many individuals in Ohio and elsewhere may rely on the reviews they read online. While the internet gives a business a means with which to reach a multitude of potential consumers, it may also open up certain levels of risk, as individuals could post reviews based on personal opinion rather than personal experience. Since negative reviews can have a substantial impact on the success of a company, it could prove essential to address them in the correct manner.

When it comes to a negative review, experts suggest that companies should be proactive in how they address the situation. Whether in the form of an apology, or with a promise to rectify the issue, addressing any concerns could be key in preventing unnecessary damage to the image of the company. Those who read a negative review will likely also have access to the company's response, and how it handles the situation could have a significant impact on how the reader views the company.

However, not all reviews are so easily handled, as some can be malicious in nature. In some cases, a person may choose to write a scathing review based solely on the opinions of someone else without ever using the services the company provides. With many individuals having a multitude of followers on social media, the dissatisfaction of one party could pose a significant threat to the reputation of a company.

When a company suffers harm due to numerous unwarranted and damaging internet reviews, owners may be uncertain how to protect against further harm. When facing a similar situation, an owner could speak with an experienced attorney for advice on how best to approach the situation. An attorney can assist a client in Ohio in seeking the removal of such content and help protect the longevity of his or her business by safeguarding its image.

Source: Forbes, "How To Protect Your Brand From Angry Customers In The Reputation Economy", Ryan Erskine, March 31, 2018

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