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1 negative internet review could do a great deal of damage

With the ease of access for online reviews, and a great deal of consumers relying on them for guidance, many businesses in Ohio and elsewhere consider it imperative to maintain a good reputation. Unfortunately, the internet can be a savage place, and some may find it easy to leave scathing remarks through a variety of review outlets. Since this can prove detrimental to the overall success of a company, gaining an understanding of how to handle the bad with the good could be advisable.

Although one negative review may seem harmless enough, studies suggest that if it is in view of potential customers, even one can do a great deal of damage. There may be numerous ways to approach a similar issue, such as reaching out to the customer to attempt to rectify the issue and remove the comment. Since this can prove challenging, a company may also wish to continue to focus on providing quality products and service, which may in turn lead to numerous positive reviews to counteract the negative.

However, simply relying on positive comments to drown out the others may not be enough. Even if a company cannot resolve the issues of a disgruntled customer, it can listen to them and adapt where necessary, which may assist in avoiding a similar response in the future. While this may help in a multitude of scenarios, in some cases, a negative review may go beyond customer dissatisfaction, and could instead be a malicious attack meant to tarnish the reputation of a business.

Companies that experience unwarranted attacks on reputation through internet sources may wish to protect their longevity, but the process can be challenging to navigate alone. Those facing similar circumstances may find it beneficial to speak with an attorney for advice on available options. An attorney in Ohio can thoroughly evaluate the situation and provide a client with advice on the best course of action with which to proceed.

Source: gastongazette.com, "5 tips to manage your online reputation," Elaine and Melia Lyerly, Aug. 24, 2017

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